Firma Power Balance bankrott

[Conina]

 

Power Balance -- the company that allegedly duped athletes into believing its bracelets could provide super-human strength -- is about to take a $57 million dollar hit in a lawsuit filed by people who called BS on the product ... TMZ has learned.

As we previously reported, a class action suit was filed in federal court in L.A. back in January ... alleging consumers were duped into believing the hologram-embedded band was scientifically proven to enhance balance, flexibility and strength. There was just one small problem -- there was never any hard evidence to back those claims.

Now, sources with direct knowledge of the situation tell TMZ ... the company has reached a settlement worth $57.4 million, intended to compensate all those who were misled into buying the product.

And it gets worse for PB -- we're told the company will be declaring bankruptcy and plans to fold up shop altogether.

The Power Balance bracelets CRUSHED IT when they first appeared on the scene a few years ago -- with superstars like Drew Brees and Shaq vouching for the product.

Turns out ... size, strength and talent can't be sold in stores.

http://www.tmz.com/2011/11/21/power-balance-bracelets-lawsuit/#.TsvC-HPDK3l

[pauli]

Ufff, danke, danke, danke.

Habe die Plastikbaender schon in der Verwandschaft gesichtet gehabt !

[Tezcatlipoca]

Dann wollen wir mal hoffen, dass die Pleite bald Realität wird.
Die Website ist jedenfalls noch online und lässt sich nichts anmerken.

[celsus]

Ah, sehr schön. Dann kann ich ja jetzt meine Power-Level Strumpfbänder auf den Markt bringen, mit denen man viel besser laufen und auf einem Bein stehen kann ;-)

(Und ich erwarte wirklich, dass sich sehr schnell ein Nachfolger findet, um den endlosen Bedarf an Schlangenöl zu stillen.)